Move from empty spaces and unpredictable enrolments to predictable enrolment growth.
Every empty childcare space represents revenue your centre can never recover.
The Predictable Enrolment System™ helps quality New Zealand childcare centres reach local parents actively searching for childcare — turning more searches into tours, more tours into enrolments, and giving centre owners greater confidence in the future of their business.
- No lock-in contracts
- Recommended 2-month implementation
- Available to qualifying NZ centres
Trusted by childcare businesses across New Zealand
- New Enrolments Generated
- 54
- Google Ads Campaigns Launched
- 200+
- Client Retention
- 100%
- Trusted by Child Care Funders
- Partner
New Enrolments Generated
Google Ads Campaigns Launched
Client Retention
Trusted by Child Care Funders
Great childcare centres should not struggle to fill their available spaces.
Whether children age out, families relocate or enrolment patterns naturally fluctuate, even a handful of empty spaces can significantly impact occupancy, Ministry funding and business confidence.
The reality is that parents are searching for childcare every day.
If they are not finding your centre first, they are likely finding another one.
The problem is not your service.
The problem is visibility.
Imagine knowing where your next enrolments are coming from.
Imagine replacing uncertainty with confidence.
Instead of worrying about occupancy before the next Ministry funding round, imagine having a predictable flow of qualified parent enquiries, regular tour bookings and a growing waiting list.
That is exactly what our system is designed to achieve.
The Predictable Enrolment System™
A proven Google Ads strategy designed specifically for New Zealand childcare centres.
Rather than advertising to everyone, we help your centre appear in front of local parents actively searching for childcare at the exact moment they are ready to make a decision.
Combined with a high-converting enrolment landing page and complete conversion tracking, every advertising dollar is measured, refined and continually optimised.
High-intent Google Ads
Reach parents at the moment they are ready to enquire.
Custom enrolment landing page
A page designed to convert enquiries into tours.
Complete conversion tracking
Every enquiry, call and tour is measured.
Ongoing optimisation
Monthly refinements based on real performance.
How the Predictable Enrolment System™ works
- 01
Build
We implement your complete Predictable Enrolment System™, including:
- Market and competitor research
- Google Ads campaign setup
- Custom enrolment landing page
- Conversion tracking
- 02
Launch
Your childcare centre appears in front of local parents actively searching for childcare in your area.
- Not broad awareness advertising.
- Parents with genuine intent to enquire and book a tour.
- 03
Optimise
Every month we refine your campaigns using real performance data.
- More data.
- Better optimisation.
- More qualified enquiries.
- More booked tours.
- More predictable enrolment growth.
We understand childcare — not just Google Ads.
Unlike general marketing agencies, we understand:
- Occupancy challenges
- Ministry funding cycles
- Financial impact of enrolment swings
- The true value of every new enrolment
We are already helping New Zealand childcare businesses grow and are proud partners of Child Care Funders, giving us unique insight into the commercial realities of the childcare industry.
Every empty childcare space has a cost.
For childcare centres, each new child enrolment is worth on average more than
That is why we do not measure success by clicks or impressions. We measure success by:
- Qualified parent enquiries
- Tour bookings
- New enrolments
- Predictable enrolment growth
The goal is not more traffic.
The goal is a healthier, more profitable childcare business.
Proven childcare marketing results
One of our childcare campaigns has generated:
- New enrolments generated
- 54
- Qualified parent enquiries
- 200+
- Return on ad spend
- 3.2×
- Client retention
- 100%
New enrolments generated
Qualified parent enquiries
Return on ad spend
Client retention
Partner testimonial
“Lean In Digital has been a fantastic partner for the centres we work with. Their Google Ads campaigns consistently deliver qualified parent enquiries — and the enrolments to match. They genuinely understand the childcare sector in New Zealand.”
Your FREE Enrolment Growth Strategy Session
In just 30 minutes, we will show you exactly where your biggest enrolment opportunities are. During your complimentary strategy session, we will:
- Review your current enrolment position and available capacity.
- Identify where local parents are searching for childcare in your area.
- Show you how your centre compares with nearby competitors.
- Estimate the potential revenue opportunity of filling your available spaces.
- Walk you through The Predictable Enrolment System™ and explain how it could work specifically for your centre.
- Answer any questions you have about Google Ads, implementation and expected results.
If we do not believe we can generate a strong return for your centre, we will tell you.
Is your centre a good fit?
This system is designed for childcare centre owners or decision makers who:
- Have at least 5 available childcare spaces.
- Want to grow their enrolments.
- Operate in an urban or competitive area.
- Deliver a high-quality childcare experience.
- Have the capacity to take on more children.
- Understand that marketing is an investment.
- Are prepared to invest in Google Ads.
- Can make marketing decisions or have direct access to the decision maker.
- Want a long-term growth partner.
This system may not be suitable for centres that:
- Already have a full waiting list.
- Operate in small rural areas with little competition.
- Are unwilling to invest in advertising.
- Cannot convert tours into enrolments.
- Have a poor reputation or consistently negative reviews.
- Cannot make marketing decisions.
Transparent, straightforward pricing
One-Time Implementation
- Custom Enrolment Landing Page (Value $1,000+)
- Google Ads Account & Campaign Setup (Value $1,000+)
- Conversion Tracking Setup & Implementation (Value $500+)
- Analytics & Performance Tracking Setup (Value $500+)
- Campaign Launch & Quality Assurance (Value $500+)
Total Implementation Value: $3,500+
Total Implementation Cost: $1,500
Ongoing Management
Paid to Lean In Digital.
Includes:
- Google Ads optimisation
- Budget optimisation
- Search term optimisation
- Landing page improvements
- Monthly reporting
- Strategy recommendations
- ROI tracking
This budget is paid directly to Google and is separate from Lean In Digital's management fee.
Eligible new advertisers can receive $600 in Google Ads credit after spending $1,000.
Google promotional credit eligibility and terms are controlled by Google and may change.
No lock-in contracts.
We only partner with one childcare centre per competing local service area. Once we partner with your centre, we won't work with another competing childcare centre in that area.
Don't wait for your competitor down the road to secure your local service area first.
There are no lock-in contracts. However, we recommend an initial 2-month commitment so campaigns can gather data, optimise performance and demonstrate measurable results.
- Step 1Week 1Campaign launch review
- Step 2End of Month 1Performance review
- Step 3End of Month 2Results review and recommendation
60-Day Enrolment Guarantee
If we don't generate at least one new enrolment within the first 60 days, we'll waive our management fee for the following month. You simply continue covering your Google Ads budget while we continue optimising your campaigns.
Every month you wait is another month of lost opportunity.
Parents are already searching.
Your competitors are already advertising.
Every day an available space remains empty is revenue your business can never recover.
The sooner your campaigns begin learning, the sooner they can be refined and improved before peak enrolment periods.
Frequently asked questions
Ready to move from empty spaces and unpredictable enrolments to predictable enrolment growth?
Book your FREE Enrolment Growth Strategy Session and discover exactly how The Predictable Enrolment System™ could help your childcare centre attract more qualified parent enquiries, increase occupancy and build greater confidence in the future of your business.
No obligation • No lock-in contracts • Available to qualifying New Zealand childcare centres